100个最流行的管理词汇
MBA智库-百科

2020-04-15阅读 2522

营销篇

  1. 4C营销理论 (The Marketing Theory of 4Cs)

  2. 4R营销理论 (The Marketing Theory of 4Rs)

  3. 4P营销理论 (The Marketing Theory of 4Ps)

  4. 感性营销 (Sensibility Marketing)

  5. 利基营销 (Niche Marketing)

  6. 交叉营销 (Cross Marketing)

  7. 知识营销 (Knowledge Marketing)

  8. 文化营销 (Cultural Marketing)

  9. 服务营销 (Services Marketing)

  10. 体验营销 (Experience Marketing)

  11. 定制营销 (Customization Marketing)

  12. 色彩营销 (Color Marketing)

  13. 绿色营销 (Green Marketing)

  14. 关系营销 (Relationship Marketing)

  15. 合作营销 (The Co Marketing Solution)

  16. 伙伴营销 (Partnership Marketing)

  17. 一对一营销 (One-to-One Marketing)

  18. 差异化营销 (Difference Marketing)

  19. 大市场营销 (Big Marketing)

  20. 个性化营销 (Personalization Marketing)

  21. 堡垒式营销 (Formalization Marketing)

  22. 数据库营销 (Data base Marketing)

  23. 服务分销策略 (Services Distribution Strategy)

  24. 服务促销策略 (Services Sales Promotion Strategy)

  25. 整合营销传播 (Integrated Marketing Communications, IMC)

  26. 水坝式经营 (Dam Operation)

  27. 战略营销联盟 (Strategic Marketing Union)

  28. 网络数据库营销 (Internet Data base Marketing)

  29. “整时营销” 与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)

管理篇

  1. 目标管理 (Management by Objectives, MBO),现在这个缩写也常用于代称“管理层收购”(Management Buy Out)

  2. 标杆瞄准(Benchmarking)

  3. 开明管理(Open Management)

  4. 宽容管理 (Allowance Management)

  5. 危机管理 (Crisis Management)

  6. 标杆管理 (Benchmarking Management)

  7. 人格管理 (Character Management)

  8. 品牌管理 (Brand Management)

  9. 变革管理 (Change Management)

  10. 沟通管理 (Communication Management)

  11. 走动管理 (Management by Walking Around,MBWA)

  12. 价值管理 (Value Management)

  13. 钩稽管理 (Innovation and Practice Management)

  14. 能本管理 (Capacity Core Management)

  15. 绩效管理 (Managing For Performance)

  16. 赋权管理 (Delegation Management)

  17. 灵捷管理 (Celerity Management)

  18. 物流管理 (Logistics Management/Physical Distribution ) (Physical Distribution为传统意义上的物流)

  19. 知识管理 (Knowledge Management)

  20. 时间管理 (Time-Management)

  21. 互动管理 (Interactive Management)

  22. T型管理 (T Management)

  23. 预算管理 (Budget Management)

  24. 末日管理 (End Management)

  25. 柔性管理 (Soft Management)

  26. 例外管理 (Exception Management)

  27. K型管理 (K Management)

  28. EVA管理 (Economic Value Added, EVA)

  29. 5S管理法 (5S :Seiri、Seiten、Seigo、Seiketsu、Shitsuke)

  30. 零缺陷管理(Zero Defects)

  31. 一分钟管理(One Minute Management)

  32. 供应链管理 (Supply Chain Management, SCM)

  33. 客户关系管理 (Customer Relationship Management,CRM)

  34. 产品数据管理 (Product Data Management, PDM)

  35. 过程质量管理法 (Process of Quality Management)

  36. 管理驾驶舱(Cockpit of Management)

  37. OEC管理法 (Over All Every Control and Clear)

  38. 数字化管理 (Digital Management)

  39. 海豚式管理 (Management as Porpoise)

  40. 丰田式管理 (Toyota- Management)

  41. 跨文化管理 (Span-Culture Management)

  42. 蚂蚁式管理 (Style of Ant Management)

  43. 购销比价管理 (Purchase by Grade Management)

  44. 企业内容管理 (Enterprise Content Management)

  45. 企业健康管理 (Health of Enterprise Management)

  46. 薪酬外包管理 (Salary Episodic Management)

  47. 戴明的质量管理 (William Edwards Dem’s Quality Management)

  48. 六西格玛管理法 (Six Sigma)

  49. 倒金字塔管理 (Handstand Pyramidal Management)

  50. 变形虫式管理 (Amoeba Management)

  51. 精益管理 (Lean Management)

  52. 法商管理 (Law and Business Management)

定律篇

  1. 木桶定律(Cannikin Law)

  2. 墨菲定律 (Moffe's Law)

  3. 羊群效应 (Sheep-Flock Effect)

  4. 帕金森定律 (Parkinson's Law)

  5. 华盛顿合作定律 (Washington Company Law)

  6. 手表定律 (Watch Law)

  7. 蘑菇定律 (Mushroom Law)

  8. 鲇鱼效应 (Weever Effect)

  9. 飞轮效应 (Flywheel Effect)

  10. 光环效应 (Halo Effect)

  11. 马太效应 (Matthew Effect)

  12. 蝴蝶效应 (Butterfly Effect)

  13. 多米诺效应 (Domicile Effect)

  14. 皮格马利翁效应 (Pygmalion Effect)

  15. 彼德原理 (The Peter Principle)

  16. 破窗理论 (Break Pane Law)

  17. 路径依赖 (Path Dependence)

  18. 奥卡姆剃刀 (Occam's Razor)

  19. 博弈论 (Game Theory)

  20. 定位法则 (Orientation Law)

  21. 80/20原理 (80/20 Law)

  22. X理论-Y理论 (Theory X- Theory Y)

  23. 超Y理论 (Exceed theory Y)

  24. 人本管理(Humanistic Management)

综合篇

  1. 7S模型 (Principle of 7S)

  2. ABC分析法 (ABC-Analysis)

  3. SWOT分析 (SWOT Analysis)

  4. 波士顿矩阵法 (Boston Matrix Analysis)

  5. 新7S原则 (Principle of New 7S)

  6. PDCA循环 (PDCA Cyc)

  7. 平衡记分卡 (Balanced Score Card)

  8. 品管圈 (Quality Control Circle,QCC)

  9. 零库存 (In-Time Inventory)

  10. 顾客份额 (Constituency Share)

  11. 业务流程重组 (Business Process Reengineer)

  12. 动态薪酬 (Dynamic Salary)

  13. 管理审计 (Managed Audit)

  14. 管理层收购 (Management Buy-out)

  15. 逆向供应链 (Reverse Supply Chain)

  16. 宽带薪酬设计 (Broad Band Salary Design)

  17. 员工持股计划(Employee Stock Ownership Plan,ESOP)

  18. 人力资源外包 (Epiboly HR)

  19. 360度绩效反馈 (360-Degree Performance Feedback)

  20. 人力资源价值链 (Human Resource Value Chain)

  21. 柯氏模式 (Kirkpatrick Model)

  22. 归因模型 (Attribution Model)

  23. 期望模型 (Expectancy Model)

  24. 五力模型 (The Five-force Model)

  25. 安东尼模型 (Anthony Model)

  26. CS经营战略(Customer Satisfaction)

  27. 532绩效考核模型 (532 Performance Appraisal Model)

  28. 101℃理论 (101℃ Theory)

  29. 双因素激励理论 (Dual Stimulant Theory)

  30. 注意力经济 (The Economy of Attention)

  31. 灵捷竞争(Adroitly Compete)

  32. 德尔菲法(Delphi Technique)

  33. 执行力 (Execution)

  34. 领导力 (Leadership)

  35. 学习力 (Learning Capacity)

  36. 企业教练 (Corporate Coach)

  37. 首席知识官 (Chief Knowledge Officer)

  38. 第五级领导者 (Fifth Rank Leader)

  39. 智力资本 (Intellect Capital)

  40. 智能资本 (Intellectual Capital)

  41. 高情商团队 (High EQ Team)

  42. 学习型组织 (Learning Organization)

  43. 知识型企业 (Knowledge Enterprise)

  44. 高智商企业 (Knowledge-Intensive Enterprise)

  45. 灵捷组织 (Adroitly Organization)

  46. 虚拟企业 (Virtual Enterprise,VE)

以上文章摘自MBA智库・百科



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